Ashwin Deo set up Trinity Vintners to demystify wine for young Indians. With 24 years of experience in senior marketing roles at alcoholic-drinks companies such as Diageo and Moët Hennessy, Deo’s focus is on building brands specifically tailored to two groups of consumers. He buys all the grapes – the varieties include Chenin Blanc, Sauvignon Blanc, Zinfandel, Shiraz and Cabernet Sauvignon – and gets them custom crushed in Pune.

The JLT label offers two wines, a white and a red. Both are labelled as non-varietal and non-vintage at the relatively low price of Rs 399, with the aim of introducing or converting beer drinkers to wine.

Turning Point is a step up from JLT in every respect, although still a basic quaffing wine. The labels show both variety and vintage, with an emphasis truly on being cool and hip. Turning Point wines are targeted at young wine drinkers, aged 25 to 40, who have a basic grasp of what wine is about but do not lose themselves in nerdy details. It is all about matching wine with mood rather than with and food.

Easy drinking, fresh and light whites. Mellow and approachable reds with a touch of spice for the Turning Point range, while the JLT red is fairly herbaceous even if smoothly textured.

JLT wines

• white
• red

Turning Point

• Chenin Blanc
• Sauvignon Blanc
• rosé (Zinfandel)
• Shiraz
• Shiraz-Cabernet

Turning Point Sangria