India Food Company 

THE FACTS

Location: Vinchur Wine Park, Nashik
State: Maharashtra
Founded: 2006
Major shareholders: Pradeep Sarda
Total area: n/a 
Area under vine: n/a
Production: 58,500 litres
Google map: n/a

THE STORY

Located in the nearly defunct Vinchur Wine Park, the India Food Company is one of the few wineries still in operation. Mumbai-based entrepreneur Dr Pradeep Sarda set up shop in 2006, adding the winery to a portfolio of business interests that include an international private school, paper and marble manufacturing, and construction. David Rowe, the France-based British consultant winemaker, advised the architect and directed winemaking during the first vintage in 2007.

 

The winery was originally designed for a capacity of 310,000 litres, but barely a sixth is utilised today for crushing Chenin Blanc and Sauvignon Blanc for the whites and Zinfandel, Shiraz or Cabernet Sauvignon for the reds. All grapes are sourced from growers in the Solapur, Osmanabad and Baramati sub-regions of Pune in southern Maharashtra.

 

The majority of the wines, however, are produced from two non-vinifera varieties, Bangalore Blue and Bangalore Purple, as these crop at least twice a year and thus prove far cheaper. The India Food Company also uses a considerable amount of Thompson Seedless and Sunaka for the low-segment products.

 

At the time of my visit, there were plans to release flavoured and carbonated wines in time for the Christmas season. Inevitably, wineries at the lower end of the market are jumping on to the bandwagon, trying to survive in a segment of almost no margins. These strawberry-, lychee-, orange- and lemon-flavoured wine coolers are supposedly going to quench the thirst of the consumer, make money for the winery and, of course, move old and unsold stocks out of the cellar.


THE WINES

The quality is very basic at best. I tasted the Vin & Valour 2014 vintage Chenin Blanc and Sauvignon Blanc from tank and they were acceptable at the lowest end of entry level, which means that they are not competitively value for money. The other wines from the India Food Company were overly oxidised and too tired to be palatable.


THE LABELS

  • Vin & Valour: the most widely advertised product, classified as the premium range by the winery, at best an acceptable-quality basic table wine
  • Lisa
  • U&V
  • Lisa Port

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